Is Pinterest central to your blog traffic strategy? Are you unsure of how to make it work for your niche or how to get started?
Despite using Pinterest for a long time, figuring out the right pin strategies is time-consuming and you’re not making the traction you expected.
After a few years of working on blogging and trying to unlock the wonders of Pinterest for blog traffic, here’s my roundup of Pinterest Courses for bloggers along with a few quick notes to help you find the right course to support your blogging journey.
4 things to consider before a Pinterest Course
Before you buy a Pinterest course there area. Few things you should consider. There are a lot of courses on Pinterest available. You don’t want to waste your money on the wrong path.
1 – Make sure the course is regularly updated
Pinterest frequently changes the way it ranks pins. Last year's strategy may not be as effective this year. And Pinterest, just like SEO, is a long game.
Also, check out the course instructor's Pinterest account. Do they look like they've had the success that you can learn from? Are they selling you strategies and learnings that have worked for them?
2 – You need to put the work in.
As with all aspects of blogging you need to put the work in if you want to see results. If you're not trying the strategies and tactics you learn in the course, you can't expect the results.
No course should guarantee miracles. There are too many variables that align for success. You can learn how to pin smarter and more efficiently to support your blogging journey the better.
3 – Does the course have a Facebook Group
One of the challenging things about blogging is you're working in a silo. Being able to chat with other bloggers is useful to the learning process.
What works well for them? Can you ask for feedback or ask other questions you have about your blogging journey. A course-specific Facebook group is a great way to connect with other bloggers about the course materials.
4 – Choose the right course for your current Pinterest phase
A course that's meant for brand new bloggers may not have the Pinterest tactics that you need to grow your success.
And conversely, buying an advanced course when your progress isn't there yet may not be helpful either. Learning is great, but it also needs to be actionable towards your growth.
And one more note: this post contains affiliate links. This means I may receive a small commission if you buy through my link. You won’t pay any more if you use this link.
9 Pinterest Courses for bloggers for you to consider
Below is a series of Pinterest Courses for you to choose from. I have taken most of the courses noted below and added notes for those to give you my thoughts. The Pinterest courses include:
- Pinning Perfect
- Pin Practical Master Course
- Pinterest Ninja eCourse
- Pinteresting Strategies
- The Pinterest Launch Plan
- Pin to Profits: Affiliate Marketing
- Pinterest Legacy
- Pinterest Powerhouse
- Pinfinite Growth
Pinning Perfect is an 8-module course created for bloggers and small business owners to learn how to use Pinterest to grow your page views and audience.
This course is updated about 2 times per year (sooner if there's a major Pinterest change) and has a private Facebook group to connect with both the instructors and other students. The most recent update was just released in February 2020.
Cara's Note: This is the course I see consistently recommended as an amazing resource and after purchasing it, I can see why. It's comprehensive course updated twice a year. If you need to get serious about your Pinterest strategy and not sure where to start with the fundamentals, check Pinning Perfect.
In addition to the course being updated twice a year, Meg and Anna also rollout fresh freebies in the course related to holiday Pinterest usage. I love the Pinterest templates included in the course and use them on my own projects.
Meg works directly with Pinterest as part of her day job so you're receiving up-to-date correct Pinterest information. In the course, Facebook group, and Lives you receive solid advice. So while the price on the course may feel high, the long term access to their latest insights is worth it. You can also spread out paying for the course over two or three automatic payments.
And FYI, Pinning Perfect is offering a 20% discount using code NEW2020 until February 20th as part of their recent update. Act fast if you've been on the fence and want to grab your seat at a discounted rate.
Pin Practical Master Course
Pin Practical is a Pinterest marketing course showing the formula Monica used to grow her email list to over 14,000 subscribers in 9 months. Multiple package options are available. She last updated in the course in November 2018.
The goal of this course is to setup a solid foundation to turn visitors into email subscribers.
In addition to this master course, Monica has additional Pinterest courses focused on pin promotion campaigns: Pin Practical Promotions, Pin Practical Promotions Primer, and Pin Practical Ads (free).
Or if you're looking to earn money from affiliate marketing using pins on Pinterest, check out Pin Practical Influence.
Pinterest Ninja eCourse
The Pinterest Ninja eCourse by Megan Johnson of Love. Family. Health. covers Pinterest, branding, social media, income/monetizing your blog. Includes printable worksheets.
This course is potentially better for Pinterest and blogging beginners. It also includes free updates for life and a private Facebook group.
Cara's Note: I purchased Pinterest Ninja early in my blogging startup because it's extremely budget-friendly. Megan updated the course a few times since and I just received the most recent update in August 2019. If you need a budget-friendly place to start your Pinterest strategy consider Pinterest Ninja.
Pinteresting Strategies is a Pinterest ebook turned course by Carly Campbell of Mommy On Purpose, which includes a series of strategies for building Pinterest traffic to your blog without a scheduling tool. In addition providing suggestions for manual pinning, it's also available at a budget-friendly price.
Cara's Note: Pinteresting Strategies was one of the first Pinterest ebooks I bought when I started blogging because I looking for strategies that would help me get started without huge money investment. And fast forward almost 2 years later, looking at it again I picked up new analytics insights I didn't previously know.
The Pinterest Launch Plan
This ebook by Jennifer Maker goes through a 10 step Pinterest Launch Plan to drive traffic to your blog. She's found a strategy that works and wanted to share the strategy, as opposed to a full-fledged course in an 80-page ebook.
Cara's Note: I am a member of Jennifer's Facebook group and watched her experiment in real-time. The ebook documents the same strategy she used to launch a new blog on Pinterest and get traffic quickly. Her writing is extremely easy to read and I love how Jennifer asked for feedback and made updates. This is also extremely budget-friendly.
I have used this ebook to help structure my Pinterest boards and prepare for a content launch. I'm also using her ebook and strategy to figure out my content strategy for a new blog so I can my posts to her approach to launching via Pinterest. You'll have work to do, but this will help you connect the dots to make progress.
Pin to Profits: Affiliate Marketing
Pinterest doesn't just have to be about driving traffic to your blog. You can also use it to help build affiliate marketing income. In Pin to Profits, McKinzie of Mom Makes Cents covers to how make affiliate sales directly on Pinterest.
In Pinterest Legacy, by Lisa Goodwin of 2sharemyjoy covers her Pinterest strategy for increasing followers, traffic, and income.
Pinterest Powerhouse by Sarah Morgan covers what to pin, when to pin, and how to pin to grow your blog traffic with Pinterest.
Learn about creating pinnable content, building boards, turning your profile into a valuable resource, and building a strategy to generate blog traffic. Included in Pinterest Powerhouse is 10 modules, viewable on any device with a 20-page workbook.
In Pinfinite Growth Melyssa Griffin shares her best Pinterest strategies to grow your blog traffic and email list.
Are there other Pinterest Courses that should be included on this list?
This list is meant to be a comprehensive list of Pinterest courses to help bloggers find the right course for them. For myself, I haven't taken all of them to give guidance on all of them. And asking others within your blogging network can be useful to figure out which one you should take.
And don't forget to pin this for later