Some of us have been pinning on Pinterest since its early days. And if you're new to blogging, you may not realize you can use it drive traffic to your blog. While traffic from Google will take time, you can usually gain traction with Pinterest faster. Let's take a look at a few Pinterest for Bloggers tips.
What is Pinterest?
Pinterest is a visual bookmarking platform, while sometimes considered to be a social media site it is really a search engine. People go to Pinterest to find ideas. Maybe it's a recipe or a craft project. But don't pigeonhole it to a few niches. If you're not sure if Pinterest will work for your blog, spend some time searching the platform. Because it's really about bookmarking you may be surprised what you find, especially if there's a visual component to the topic.
How to get started on Pinterest for your blog
Let's go through a series to tips and steps to help you get started on Pinterest for bloggers. The Pinterest tips we'll review below include:
- Signup for a Pinterest Business Account
- Add your blog website to your profile and verify the link
- Sign Up for Pinterest Rich Pins
- Setup boards that are specific to your blog topics
- Create Pins with great images (including words) and keyword-rich descriptions
Signup for a Pinterest Business Account
Pinterest Business Accounts give you access to analytics to help you understand how your Pinterest account, pins, and link click-throughs are doing. You'll also want to track your traffic using Google Analytics.
If you have an existing personal Pinterest account, you could also upgrade it to a business account. You'll need to decide how your current account relates to blog. Sometimes it's easier fresh with a new account to focus on your blog.
Add your blog website to your profile and verify the link
By officially adding your blog website to your profile and verifying the link, you will see additional analytics in Pinterest related to the clickthrough from Pinterest to your blog.
Tip: If you're using Yoast for SEO, you can copy in the confirmation code on the Pinterest tab in Social Media section. No need to worry about copying the full tag or uploading a file to complete this step.
Sign Up for Pinterest Rich Pins
Rich Pins show additional information on a pin that links your blog. There are 4 types of rich pins: recipe, product, app, and article.
Tip: Once you publish your first blog post and upload your Site Identity image to WordPress, head over to the Rich Pin Validator to validate an apply for rich pins. The URL you should enter is one of your blog posts, not the hompage.
Setup boards that are specific to your blog topics
As part of your Pinterest strategy, you'll want to create boards that are focused on your blog topics. Save your personal interest pins either to secret boards or in your personal account.
Tip: Don't forget to add descriptions to your boards
Create Pins with great images (including words) and keyword-rich descriptions
You want to create pin-worthy images. Remember pinners are scrolling through the visual feed of images looking for pins to save. The descriptions will help tie the pin to a search, but people will likely be browsing the images (with text) rather than reading the descriptions.
Add a social sharing plugin to your blog
Make it easy for your blog visitors to save pin images from your blog to their boards. Your readers can help you market your content, if you make it easy for them.
Additional Pinterest for Bloggers Resources
Pinterest can be a huge source of traffic for blogs, if you use the right strategy. Check out my list of Pinterest Courses to help you up your traffic game.